He flushes as Viktor wraps it around him, forces himself to not think about how expensive it is, tries as hard as he can to think about it as something he could have, if he wanted it, to consider it as a real thing. He's not great at it, but he keeps from batting Viktor's hands away or protesting, even if he knows Viktor can definitely still see the tension in him.

He holds still for him, though, while he goes through all the styling and then raises a tentative hand to feel the material. It's so soft that his eyes go a little sparkly for a moment, without his knowledge. Yuuri wouldn't know how to pose out in public in a place he's uncomfortable in if his life literally depended on it, but Viktor still gets something much better than a smile out of him when he raises his eyes to Viktor's, still flushed and actively touching the scarf rather than hiding under something or running away,

"Do... do you really think so?" it's more dubious than he wanted, maybe, but it's still permissive, leaving the conversation open instead of protesting out of it.